MOVIDOL
Abbott
VFX I POSTPRODUCTION
INFO AND CONCEPT
We design and development every abstract 3D motion animation and CGI, we wanted to recreate an impressive look and feel for those animations, so we finally came up with and articular VFX pipeline made to let our client readjust the motion range of animation without loosing the 3D match moving process. We are proud to get this project done on eight days, and reducing the 3D render time to let the final mood be mutable according to the variable client offline versions.
CREDITS
Brand: Movidol M / Abbott
Agency: JWT Colombia
Production: GOODSOUP
Client: Diptongo S.A.S
Post Production: LOVO VFX
HOW WE MADE IT
Onces we bring all data to the 3D software, we started the rotomation process on the clips and match moving the scenes. At the same time we built at 3D Particles system with three levels of motion, this led us to enhance our final motion wave on every clips.
We want to make a simple control on the motion range over the particles. We use a systems that led us to change the particle animations in 2D on a none complex way. Finally we use those 2D animations inside a 3D projection on every model, making easy to us change particles every time we want it.
