INFO AND CONCEPT
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We had the pleasure of participating in the visual development of this PEPSI campaign, where we were able to integrate production and integration tools that allowed us to carry out the post-production requirements.
Complete project review here.
We had the pleasure of participating in the visual development of this PEPSI campaign, where we were able to integrate production and integration tools that allowed us to carry out the post-production requirements.
Complete project review here.
CREDITS
HOW WE MADE IT
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The production processes were handled through VFX in matchmoving, where we used 3D tracking tools to copy the shape and movement of the cans we had to replace.
While on the CG side, we were able to establish our look and feel, in the mood of how the environment related to the two cans of PEPSI ORIGINAL and PEPSI BLACK, we used Redshift as render engine, which allowed us to visualize and compose our render images in really optimal production times.
The production processes were handled through VFX in matchmoving, where we used 3D tracking tools to copy the shape and movement of the cans we had to replace.
While on the CG side, we were able to establish our look and feel, in the mood of how the environment related to the two cans of PEPSI ORIGINAL and PEPSI BLACK, we used Redshift as render engine, which allowed us to visualize and compose our render images in really optimal production times.
