EGO PURE
Briggs
CG I POSTPRODUCTION
INFO AND CONCEPT
We wanted to create a cinematic look for a CG object, with a nice clean motion and color gradation mood. It was important for us to make the feeling of space can frame our CG object, this project takes about 27 days to be done.
CREDITS
Brand: BRIGGS INTERNATIONAL
Product: EGO PURE
Client: Alicia Studio
Animation CG Production: LOVO VFX
HOW WE MADE IT
The background is separated using a volume light and the contrast between a hard surface of the backs and the soft clean white foreground of the ego pure object. The LayOut was created on a cylindrical wall, which allowed us to place a split light from the top, making a hard shadow on the backs and bright lights on the CG object.Finally we spent a long time compositing different volumes of lights to make the smallest details push the sense of beauty of this scene.
