GOLD
VISA

CG / MOTION DESIGN

INFO AND CONCEPT

It has been a pleasure to work again with an amazing group of artists, with whom we share a beautiful relationship. We conceptualized, designed and directed a series of ads that show a journey through the latest design range of this credit card. Our goal was to create a visual graphic language that looks like it was generated in 3D, highlighting gold as the main object.

CREDITS

Brand: VISA GOLD
Client: Indian Outsourcing Vendor Studio
Directed by: LOVO VFX


HOW WE MADE IT

We planned each sequence of each scene according to a timeline in four different situations. This allowed us to work out the animation layout plans. The most important thing about this project was the wonderful team of artists involved. The great talent is matched only by the heart of each of them. This project provided us with many learnings, both as a company and as human beings. We are grateful for the incredible team that developed this project.