INFO AND CONCEPT
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We wanted to create an impactful 3D beauty product that had the powerful visual content that Quilmes deserves rather than a traditional CG ART. It was important for us to make a nature LayOut for this can. Through the art direction, we set the right motion scene. Trying to capture an incredible moment frozen in space and time.
Complete project review here.
We wanted to create an impactful 3D beauty product that had the powerful visual content that Quilmes deserves rather than a traditional CG ART. It was important for us to make a nature LayOut for this can. Through the art direction, we set the right motion scene. Trying to capture an incredible moment frozen in space and time.
Complete project review here.
CREDITS
HOW WE MADE IT
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From the beginning we had to recreate a Label from scratch, guided by old photos. We wanted to make a striking object with a beautiful foreground.
We took a physical camera render to get closer to the reality of a real still camera, and at the same time generated an HDRI from scratch, to give an atmospheric sense of reality. Finally, we spent a lot of time compositing different volumes of light so that the smallest details push the sense of beauty of this scene.
From the beginning we had to recreate a Label from scratch, guided by old photos. We wanted to make a striking object with a beautiful foreground.
We took a physical camera render to get closer to the reality of a real still camera, and at the same time generated an HDRI from scratch, to give an atmospheric sense of reality. Finally, we spent a lot of time compositing different volumes of light so that the smallest details push the sense of beauty of this scene.
