PIXALOOP
Enlight
CG I POSTPRODUCTION
INFO AND CONCEPT
We are proud to share this project for PIXALOOP. Working closely with director Omer Rabinovitz, our VFX team worked to develop the 3D motion design to produce great work. This project led us to establish a healthy oversight of the client, as the consideration of motion was placed in the right direction.
CREDITS
Brand: PIXALOOP
Video Production: Omer Rabinovitz
Client: ENLIGHT PIXALOOP
Post Production: LOVO VFX
HOW WE MADE IT
Once we have all the data in the 3D software, we start the sequence displacement process. At the same time we build a 2D texture animation using the PIXALOOP APP and the values of the frame tones, as bump and displacement maps. In this way, we can calculate the speed with which our client needs the range of motion over the sequence. At the end we use this information to reproduce a 3D motion texture.
We developed close sequences to enhance the story directly in the cut of our project, we imagine that this creative process led us to visualize a Layout narrative for the story online. Working with close shots we better depicted the details of the motion and built a circular story.
