INFO AND CONCEPT
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It has been a pleasure to work again with an amazing group of artists, with whom we share a beautiful relationship. We conceptualized, designed and directed a series of ads that show a journey through the latest design range of this credit card. Our goal was to create a visual graphic language that looks like it was generated in 3D, highlighting gold as the main object.
Complete project review here.
It has been a pleasure to work again with an amazing group of artists, with whom we share a beautiful relationship. We conceptualized, designed and directed a series of ads that show a journey through the latest design range of this credit card. Our goal was to create a visual graphic language that looks like it was generated in 3D, highlighting gold as the main object.
Complete project review here.
CREDITS
HOW WE MADE IT
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We planned each sequence of each scene according to a timeline in four different situations. This allowed us to solve the animation layout plans. The most important thing about this project was the wonderful team of artists that were involved. The great talent is matched only by the heart of each one of them. This project brought us many learnings, both as a company and as human beings. We are grateful for the incredible team that developed this project.
We planned each sequence of each scene according to a timeline in four different situations. This allowed us to solve the animation layout plans. The most important thing about this project was the wonderful team of artists that were involved. The great talent is matched only by the heart of each one of them. This project brought us many learnings, both as a company and as human beings. We are grateful for the incredible team that developed this project.
