REMITTANCES
BANCO
PICHINCHA


MOTION DESIGN
INFO AND CONCEPT

We wanted to create an impressive 3D head model of Daddy Yankee as a 3D emoji-style character, while also developing accurate acting that matched the original dancer’s choreography. We are proud to have captured expressive performance and meticulous facial animation that align with the music video. Our goal was to achieve precise match-moving in every scene and capture the mood of the dance performance. We recreated a strong sense of animated visual acting and precise VFX composition that integrates seamlessly with the environment.

Complete project review here.
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CREDITS

Music Artist: Daddy Yankee

Production: El Cartel Records​​​​​​​

Director: Marlon Peña​​​​​​​


Client: Crop Studio

VFX & CGI: LOVO VFX

HOW WE MADE IT

From the very beginning, we had to recreate the label from scratch. Our goal was to create a stunning head object with beautiful motion animation. We used a physically-based camera render to match the original footage, and at the same time, we generated an HDRI from scratch to enhance the atmospheric sense of realism. Finally, we spent a significant amount of time compositing different light volumes to make the finer details elevate the sense of beauty in every scene.
VISUAL DESIGN

We designed spaces for each sequence, as well as, structured natural lights according to the actual physics, to have a better developed photographic look.