BOCK
Quilmes
CG ART I POSTPRODUCTION
INFO AND CONCEPT
We wanted to create an impactful 3D beauty product that had the powerful visual content that Quilmes deserves rather than a traditional CG ART. It was important for us to make a nature LayOut for this can. Through the art direction, we set the right motion scene. Trying to capture an incredible moment frozen in space and time.
CREDITS
Brand: Quilmes
Concept: LOVO VFX
Direction, Production & CGI: LOVO VFX
HOW WE MADE IT
From the beginning we had to recreate a Label from scratch, guided by old photos. We wanted to make a striking object with a beautiful foreground.
We took a physical camera render to get closer to the reality of a real still camera, and at the same time generated an HDRI from scratch, to give an atmospheric sense of reality. Finally, we spent a lot of time compositing different volumes of light so that the smallest details push the sense of beauty of this scene.
